B2B Marketing Traction blog from CMO for Hire Jennifer Beever

B2B Marketing: Content Mills… …really?!

OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill mill/mil/- (noun) one that produces […]

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Just like in the book The Perfect Storm, in which author Sebastian Junger describes the confluence of three critical weather factors: warm air from a low-pressure system coming from one direction, […]

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Fuel Your Online Marketing Machine with Dynamic Content

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had […]

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What if There Were Nothing As Sure As Marketing, Death and Taxes?

…and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes? Or regulated the way businesses are regarding treatment of their employees? Here’s […]

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Don’t Let the Tail Wag the Dog in Your Marketing Plan

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. “Good to Great companies set their goals and strategies based on understanding; comparison companies […]

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You Paid for More Traffic to Your Website – Now What?

If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing […]

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3 Key Ingredients for Business Social Media Success

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. 1. Be Strategic Before you start Tweeting (!) or sending […]

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t […]

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Next Entries →

B2B Marketing: Content Mills… …really?!

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

Fuel Your Online Marketing Machine with Dynamic Content

What if There Were Nothing As Sure As Marketing, Death and Taxes?

You Paid for More Traffic to Your Website – Now What?

A Business Writer Who Gets SEO is a Marketer’s Best Friend

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