Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue.
Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. Write about what you do and include keywords and phrases that will attract new customers and prospects. Provide quality information that solves problems, answers questions, and gives you credibility.
What kinds of content will fuel your online marketing machine? Here are some ideas:
- Blog posts
- Press releases
- Tweets, LinkedIn and Facebook status updates
- eBooks
- Whitepapers
- Articles
- Videos
- Podcasts
Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine). Provide a link so that they can easily access and read/listen/watch it.
How do you produce all this content? Have a plan and follow it with discipline. Repurpose your content to leverage your time and effort (see my previous post on this, Re-purpose Content with a Purpose). And finally you can hire outsource resources to either support your efforts or do the work for you. New Incite provides outsource content creation. For more information, please visit our Content Creation service page.
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