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Social Media Outsourcing – Is It Right?

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? My answer […]

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Top 5 Reasons to Re-Do Your Legacy Website

This week I talked to two different organizations whose top managers have a serious difference of opinion. On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! The other side doesn’t believe they will ever get qualified leads online and just […]

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Top 10 Social Media Questions Businesses Have

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas‘ blog on  B2B social media statistics. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media […]

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Why Marketing Content is Key to Getting Found Online

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” It’s all well and good to have text, meta tags and even photos […]

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Getting Ripped Off on B2B Web Development and SEO?

I got an inkling that all was not right in the web development and SEO world in 2008. I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too […]

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What B2B Marketers Can Learn from B2C Stories

I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a […]

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There is No Magic Bullet in B2B Marketing (Sorry)

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet. I have news for them. There is no magic bullet in B2B marketing. Sorry to disappoint. What does work is a […]

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Is Your B2B Marketing Consultant Ethical?

I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP, The Eclectic Accountants & Business Consultants, and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. We actually talked about – gasp! – ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics […]

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Transparency is the Best Policy for B2B Marketing

Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Last week I participated in a fantastic webinar  hosted by Sustainable Industries and featuring Brand Strategist Susan […]

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Is Marketing ROI Enough?

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. According  the Aberdeen Group, 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. When I analyze […]

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