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4 Keys to Building Trust with Inbound Marketing

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. My colleague […]

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Today’s B2B Marketer Must BAT, not BANT

What is marketing’s role before it hands off a lead to sales? Today marketers need to BAT, not BANT. BANT stands for Budget, Authority, Need and Timeframe. These are things that marketing needed to identify before they could qualify a lead. Marketing could pass a lead on to sales if the lead or prospect had […]

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Countdown for a Successful Rolling Product Launch

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service, has ten great suggestions for what to do. I’ve included some […]

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3 Marketing Personalities You Need to Manage

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage 1. Myopic Marketer This marketer can’t see the forest for […]

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about. I’m just saying I’d rather scan […]

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Social Media Marketing: Where Do I Start?

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple. For B2B marketers (consultants, business […]

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SEO is Dead. Long Live SEO!

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? I have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. Social […]

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6 Basic Social Media Results You Need to Track

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each […]

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What Do You Do If Your Boss Doesn’t Get Social Media?

Just do it. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog, Impressions on a LinkedIn Company Page, Likes on a Facebook Company Page, and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Post about […]

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Has B2B Social Media Marketing Crossed the Chasm?

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. In 1991 Geoffery Moore published Crossing the Chasm, which described how technology products move from launch through adoption by mass markets. Not all technologies […]

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