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Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. 1. Your baby’s ugly This is probably the number one most difficult […]

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The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)

Content marketing. Digital marketing. SEO. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key […]

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Get a Jump on Your Competition with Pre-Launch Marketing

“But wait a minute,” you say, “what do you mean, pre-launch marketing? We don’t even have our product ready!” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. Putting in an early effort can help you get a jump on the […]

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Don’t Make Me Play Whack-a-Mole with your Marketing Popups

Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. But, as I was researching the topic, I looked at […]

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The 6 Most Common B2B Questions about Twitter

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. What is the difference between a # (hashtag) and the @ (at) signs? The answer is […]

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge, “This ad industry is awash in agencies doing jazz hands.” What the author means is that still, in this day of big data […]

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How to Do Competitive Analysis in a Crowded Industry

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review. But you can also do an easier and more cost-effective […]

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3 Tips for Creating Great Posts on LinkedIn and Facebook

It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Include an image or photo with your update. Everything is more visual on social media. The proof of […]

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Recent surveys […]

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Why B2B Marketers Need to Market Like a Bunch of Babies

I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. Dave Davies makes this point about SEO “experts” […]

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