}

Why The Most Effective B2B Marketing Tactic May Surprise You

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing […]

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7 Ways to Get Better Results from Your B2B eNewsletter

You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter What do you want to accomplish with your eLetter? You can achieve many different objectives with an […]

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6 Ways to Get Strategic for Twitter Chat Success

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. My niece is a music therapist and the founder of Maine Music & Health. She does her own marketing, and recently mentioned that students from […]

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12 Steps and the Skills You Need for Your WordPress Website Update

Is it time to update your website in WordPress? Here are twelve steps and the corresponding skill sets that you need to make your project a success. WordPress website updates are easy, right? You just choose a template, install it, and tweak your existing content to make sure all is working, right? Wait, hold on […]

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Should You Trust LinkedIn with Your CRM Data?

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In a recent LinkedIn workshop the participants asked me […]

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How to Blog Workshop February 20, 2015 in Los Angeles

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. On Friday, February 20, 2015, New Incite is offering its […]

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5 Ways to Systematize your eNewsletter Production Process

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? I sent an email complimenting my colleague, Management Consultant Terry Schmidt, on his recent eNewsletter. I know Terry […]

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn (without spamming people)? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. At the two-hour workshop, you will learn how to […]

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Content Marketing Predictions from the Experts [Infographic]

Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “Industry Influencers’ Content Marketing Predictions for 2015,” with several predictions from content marketing experts. [Disclaimer – I am one of the experts quoted! See […]

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Another Big Reason B2B Marketing Fails: Failure to Engage

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. You’ve redone your website and analysis shows your brand is […]

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