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3 Key Factors to Choosing the Right B2B Marketing Consultant

Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on (and on) today. How do you choose a B2B marketing consultant that can get you the results you want and more? Today experience, marketing expertise, great speaking and writing abilities, a strategic approach […]

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin […]

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How to Market to Chief Information Officers (CIOs)

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School […]

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing. […]

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and […]

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What Marketing Content Works Best for B2B eNewletters?

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. I have found that the eNewsletters I like include a combination of interesting and valuable content. They […]

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I […]

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Yesterday I presented […]

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Don’t Put B2B Marketing Tactics before Strategic Analysis

Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses […]

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5 Skills Your Marketing Consultant Must Have

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant […]

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