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Positioning is Key Factor for Social Media (and All Marketing) Success

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. […]

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” They […]

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How to Get Marketing Results from LinkedIn Group Discussions

There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media. I thought sharing the question and my answer would help other […]

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Spark New Results from Your B2B Marketing at Mid-Year

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. It’s one thing, if done well, that […]

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Just When You Think You Know B2B Marketing, The Millennials Are Here

You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 […]

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30 Creative Ideas for Your B2B Video Marketing

According to eMarketer, adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products […]

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B2B Marketing: I’ll Take Results Over Superlatives, Any Day

Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website? Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. It’s the use of superlatives. Marketers […]

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Content Marketing: How This Software Company Achieved More with Less

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, […]

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub, my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! This is something new […]

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to […]

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