}

How To Blog: Finding Your Blog Voice

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with […]

Share
Read the full article →

B2B Blogger – Are You Being Tricky or Transparent?

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us.  “Hey! This blog post could have been written yesterday… …or, 3 years ago!” They don’t want us to […]

Share
Read the full article →

How Much Should I Spend on My B2B Marketing (Part 2)

When you budget your marketing dollars, it’s important to understand where you are in your  product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. This post focuses on understanding another factor – your life cycle. The marketing lifecycle includes four […]

Share
Read the full article →

How to Blog: How Much Time Does It Take?

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the […]

Share
Read the full article →

No One is Searching for “Owner” on LinkedIn

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. Why? Because if it’s true that over 90% of corporations and most businesses use LinkedIn to find employees, contract workers or service providers, unless you […]

Share
Read the full article →

B2B Marketers: Integrate Marketing for Response Compression

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Why? Integrated marketing leads to response compression. How does it work? Let’s use an example of a prospect we’ll call Joe. One day Joe sees the print ad of a […]

Share
Read the full article →

12 Benefits of Blogging for B2B Marketers

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. […]

Share
Read the full article →

Don’t Waste B2B Marketing Dollars on PPC

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” Most of the […]

Share
Read the full article →

B2B Marketer: You Paid for TOFU. Do you have MOFU?

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads […]

Share
Read the full article →

How to Blog: How Often Should I Blog?

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? If you are writing your blog […]

Share
Read the full article →

← Previous Entries

Next Entries →