}

B2B Marketers – How to Make Your Website Mobile-Friendly

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about […]

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When It Comes to LinkedIn Endorsements, Are We Lemmings?

LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse), they can build quickly. And, because they are easy to review at a glance, they can influence employers or referrers as to your […]

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An Inbound Marketing Infographic for Your Marketing Planning

I just love infographics as a great way to capture a process and a story in a way that I can understand. One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission). I think this is a great tool to use as you […]

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Interim, Outsource CMOs, Marketing Directors on the Rise

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. What’s more, it’s not clear that paying the salary and benefits of […]

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Social Networking – Organic? Strategic? or Gaming a System?

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. It’s designed […]

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3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Answer invitations to connect and reply to direct messages. It’s to your advantage to connect strategically to […]

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4 B2B Marketing New Year Resolutions for 2013

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. 1. Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. I think I may make a list of my […]

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B2B Marketers: Why You Should Watch This Science of Persuasion Video

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more […]

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Infographics – Why You Should Add this Tactic to Your B2B Marketing Plan

I’m very enamored with Infographics as a B2B Marketing tactic, and last week in my post 6 New Ideas for Your 2013 Marketing Plan I recommended this tactic (4. Use new ways of presenting online content). Here is why you should consider adding infographics to your marketing plan for next year. Let’s face it. Today, […]

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LinkedIn Video: How-to Add Recommendations for Your Connections

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. I recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below.  

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