B2B Marketing Traction blog from CMO for Hire Jennifer Beever

6 Ways Competitive Analysis Benefits Your B2B Marketing

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1. Identify what kind of marketplace your business competes in Is your industry new and fragmented? Growing with increasing competition? Mature with larger companies acquiring smaller businesses? Or declining? The […]

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. The campaigns we’ve done for clients generated leads […]

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end […]

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Why Lack of Strategy Will Kill Your B2B Blog

Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of […]

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How to Write for the Web If You Were Born Before 1965

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate […]

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B2B Marketer: What’s In Your Toolbox?

You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing […]

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8 Elements of the Perfect Blog Post

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips […]

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. The customer’s satisfaction with your […]

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Next Entries →

6 Ways Competitive Analysis Benefits Your B2B Marketing

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

Why Lack of Strategy Will Kill Your B2B Blog

How to Write for the Web If You Were Born Before 1965

B2B Marketer: What’s In Your Toolbox?

8 Elements of the Perfect Blog Post

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

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