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B2B Marketers: It’s Time to Buy a Vowel

Now is the time for B2B Marketers to invest small amounts in marketing programs – by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. I read a great HBR blog post by Stephen […]

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Why a Facebook Company Page Makes You Less of a Dinosaur

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Why? Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. The largest group on Facebook are from 18 to 34 […]

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Should You Blog on Your Website or a Separate Site?

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. My conclusion is that as long as you are […]

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Social Media Messages – How Many are Enough?

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. It got me thinking about the importance of strategic planning and tactical […]

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8 Content Ideas for Your B2B Facebook Page Posts

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” My colleague Kim Defenderfer of California United Bank, asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & […]

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Does Your Pricing Leave Money on the Table?

  What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. […]

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How to Protect Your Privacy When Viewing LinkedIn Profiles

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. The video […]

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Is Your Marketing Consultant Strategic? Tactical? Or Both?

Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. His business is not a technology or […]

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LinkedIn – Customize What Displays on Your Home Page

The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

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Have a B2B Facebook & Twitter Presence with Minimal Time

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. B2B marketers are interested in having a […]

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