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B2B Marketers – Do You Zee What I Zee?

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Why should you care? Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. Years ago an […]

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What does B2B Marketing Have to Do with Downhill Skiing?

Basing marketing plans and campaigns on intuition isn’t enough anymore. Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. I liken counterintuitive marketing to one of my favorite sports: skiing. […]

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B2B Marketers to Increase Online Content, but What Kind?

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 2011 B2B marketers, 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge […]

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Before You Abandon Your Social Media Accounts, Read This

This blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. At a recent […]

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How We Know Users Are in Charge of Technology

It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. When programmers ruled, we had acronyms. Confusing, unintelligble acronyms. Acronyms so obtuse the technologists often didn’t know what they mean. Acronyms so  bewildering that even the strongest in the user community were cowed and didn’t dare […]

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Leverage Your B2B Marketing Assets

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that can quickly accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Before you launch that expensive, long-term, marketing […]

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Social Media & SEO: Are You There Yet?

When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. Up to six months for SEO results – in […]

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Are You an Accidental B2B Marketer?

At New Incite, our tagline is “Don’t Leave Your Marketing to Chance.” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. Planning your B2B marketing strategically means that you are driving the bus that is your business, not riding in […]

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B2B Marketing Trends I’m Thankful for

There are two major developments for B2B marketers I’m thankful for. One, B2B marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. 1. Citizen Marketing and Social Media In 2007 Ben McConnell and […]

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What Does Social Media Have to Do with Crossing the Chasm?

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Connect strategically now. Online, strategically, on LinkedIn, Facebook,  Twitter and more. NOW! Now, when the product idea is just a seedling […]

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