Are You an Accidental B2B Marketer?

by Jennifer Beever

Get a Marketing RoadmapAt New Incite, our tagline is “Don’t Leave Your Marketing to Chance.” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars.

Planning your B2B marketing strategically means that you are driving the bus that is your business, not riding in it (or standing at the bus stop waiting for it). You either have a marketing plan and a road map, you’re just along for the ride and hopefully it will work out.

ac·ci·den·tal/ aksi-den-tl/
Adjective: Occurring unexpectedly, unintentionally, or by chance.
Synonyms: unintentional – unforeseen – casual

stra·te·gic/ struh-tee-jik/
Adjective: Pertaining to, characterized by, or of the nature of strategy (the science and art of military command exercised to meet the enemy in combat under advantageous conditions )
Synonyms: opportune – critical – key – principal – crucial

A strategic marketing plan can make you money and save you money. Are you marketing to the wrong people? Have you missed a big marketing opportunity? Are you wasting money on the wrong marketing? Are you spending big marketing bucks and not getting results?

By applying some strategic modelling to your marketing plan, you can gain invaluable insights about your customers, new markets and potential new products and services. Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan.

What’s your plan for next year? Is it strategic or accidental? A little of both? Contact us today at 1-818-347-4248 for a free phone consultation. Don’t leave your marketing to chance!


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Best of B2B Marketing Zone for November 28, 2011 « Sales and Marketing Jobs
November 29, 2011 at 11:03 am

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