}

How to Blog: What Do I Write About?

One of the top questions I get about starting a blog is, “What would I write about?” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions. For some B2B marketers, it’s hard to imagine that anyone would really be […]

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Does Traditional Marketing Still Work?

Traditional outbound marketing (advertising, direct mail, email) still works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!),  it is more expensive. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Why? With inbound marketing, prospects […]

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Do Your Website Visitors Feel Like They’re on Another Planet?

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps […]

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B2B Marketers: How Much Time Should You Spend On Facebook?

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. How much time does it take to get results from Facebook? […]

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Dear LinkedIn Member – About Your Invitation To Connect

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually […]

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B2B Marketing, Meet the Law of Attraction

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you […]

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The Ugly Truth about Your Website and SEO

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors […]

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How Much Should I Spend on My B2B Marketing? (Part 1)

How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art. In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. In real life, you may choose to calculate separately for each product […]

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5 Reasons Your B2B Website Visitors Don’t Trust You

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as […]

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5 Marketing Things to Stop Doing and 5 to Start

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great, Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Here are some marketing things […]

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