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B2B Marketer – Look Before You Leap

About to jump off and launch a new product or service? You should “look before you leap,” and do some market research. Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. You don’ t have […]

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B2B Marketers: It’s Time to Claim Your Facebook Company Page

You may not know it, but your company page already exists on Facebook. And, it’s blank. Why? Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. If an employee types […]

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Do’s and Don’ts for Re-Purposing Content to Your Blog

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, […]

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3 Things to Consider When Hiring a Blog Ghostwriter

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect […]

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B2B Blogging – 8 Ways to Promote Your Blog

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. 2. Engage with other bloggers by commenting on their blogs […]

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Why Spending More on Your Trade Show Increases ROI

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer […]

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Can Social Media Move You from Good to Great?

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great, Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness. Rather, technology was an accelerant, but only if […]

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Seven Ways to Test Your New Logo

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Fax. Yes, there is a good chance your logo […]

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B2B Marketer: Have You Backed Up Your Marketing?

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Do you know how to access these platforms? Do […]

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When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source. You could do […]

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