}

How to Integrate Social Media into Your B2B Marketing

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids […]

Share
Read the full article →

5 Things You Need to Run Effective Marketing Meetings

I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. As a result, there is too much focus on creativity and too little focus on the operational aspects of marketing. Run your […]

Share
Read the full article →

Online Marketing – Don’t Leap Before You Look

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The result is that opportunities are lost, and sometimes valuable data and history. There’s a lot going on in social media and on websites. Problems arise and many of us know to look […]

Share
Read the full article →

How to Deal with a Myopic Marketer

Are you dealing with a myopic marketer? Someone who can’t see the forest for the trees? Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage, I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. […]

Share
Read the full article →

Is Monetization Killing Facebook?

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Don’t get me wrong. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, […]

Share
Read the full article →

B2B CMO – What Ethical Type Are You?

Ethical marketing? It’s not an oxymoron, but actually a growing area of focus for CMOs. Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they […]

Share
Read the full article →

SEO Has Changed, So Stop Your Whining

SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. […]

Share
Read the full article →

LinkedIn Recommendations: Why Less is More

What is the right number of LinkedIn recommendations on your profile? Should you have 5? 10? 20? More? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. We had a great discussion on this very topic at an […]

Share
Read the full article →

What to Do if the Competition Stalks Your Customers Online

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. I’m on my Friday morning marketing soapbox to say that this is not only […]

Share
Read the full article →

How to Love Your Customers with Inbound Marketing

In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. How? Don’t sell, nurture. What? Nurture? What does that have to do with marketing? It means that instead of pushing solutions on your prospects and customers, you put […]

Share
Read the full article →

← Previous Entries

Next Entries →