How to Integrate Social Media into Your B2B Marketing

by Jennifer Beever

Piece of Marketing PuzzleSocial media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started.

A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities.

Survey your stakeholders.

Are your customers, clients, referral sources on social media? If they are, what platforms do they use? What importance do they place on information found on those social platforms?

Select strategic social media platforms for your business.

Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage.

Identify how you can leverage social media platforms for your traditional marketing.

Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events. If you have employee recognition or incentive programs, use social media to announce employee accomplishments.

Track results

The great thing about social media is that you can track the results. Most platforms have automatic statistics programs that monitor reach and engagement. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle.

Do you need help integrating social media with your existing marketing? At New Incite, we’ve developed a very cost-effective and practical approach. Contact us today to find out how we can help you.



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