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Marketers: Are You Going to Accept B2B Boring?

Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not […]

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B2B Marketers: Are You Nurturing Your Leads? (Infographic)

Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing, where you bring along or grow leads into customers using great content and marketing technology. Here’s a great infographic from marketing automation company Pardot that shows how lead nurturing […]

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More SEO Tactics Bite the Dust with Google Penguin 2.0

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin […]

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B2B Marketers: Do Customers Have a Tattoo of Your Brand?

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever. Johnny Cupcakes […]

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I’m Dreaming of a New CRM System

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management)  systems. I’m tired. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. After working on one such system […]

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Why Google Doesn’t Like Your Flat Website

I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda”. According to Eric Enge of Search Engine Watch, the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. One way websites […]

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it. So, when a business […]

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How to Break Website Paralysis with Scientific Analysis

Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! When it comes to your website update, how do you know that the changes you make are worth the cost of the update?  The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and […]

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Does Your B2B Marketing Consultant Have an Agenda?

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. It means that I bring a plan and careful consideration to the table – I’m […]

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Are Your Social Media Messages Turning Off Buyers?

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence […]

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