Does Your B2B Marketing Consultant Have an Agenda?

by Jennifer Beever

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not.

Creating a marketing agenda requires forethought. It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it.

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. For too long marketing has been treated solely as a creative, brainstorming function. Creativity and brainstorming is often a free-flowing and seat-of-the pants process. There is a time and place for this, but today – more than ever – it’s important to focus on the business aspects of marketing.

If businesses don’t have an agenda for marketing meetings, there is a tendency to get off track and not talk about everything that is important. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!

Do you use a marketing agenda for your regular marketing meetings? You do have regular marketing meetings, don’t you?

For help creating your marketing agenda, contact New Incite today. We provide strategic analysis, planning, and ongoing execution and results tracking.



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