}

B2B Marketing Survey Says Email and Twitter Work

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify, the source of the survey, sells inbound marketing software […]

Share
Read the full article →

Your Facebook Company Page: How to Show Posts by Others

If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Most are business-to-business (B2B), and some set up their Facebook […]

Share
Read the full article →

PPC Joins SEO as a Tactic that Should Go

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Given the opportunity cost of your valuable marketing dollars, there are other marketing activities that you should invest in before paid search, which can be expensive. […]

Share
Read the full article →

A Practical Social Media Strategy for B2B Marketers

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. 1. Have a strategic vision of how social media fits into marketing as a whole. I […]

Share
Read the full article →

Why Your Rant is Not Right for Social Media

Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, […]

Share
Read the full article →

Should You Outsource Your Marketing? A Cost Analysis

If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. The cost of employing full-time staff over outsourcing is increasing, because of mandatory health insurance, workers comp insurance and other increasing costs. Some business owners […]

Share
Read the full article →

How to Deal with a Bright-Shiny-Object Marketer

“Squirrel!” Or so the joke goes about the dog distracted by a squirrel running by. Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities […]

Share
Read the full article →

B2B Marketers: Why You Should Set Your Brand Free

I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. It’s all about  brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. Protect the brand at all costs! But now, due to the socialization of buying and […]

Share
Read the full article →

4 Skills Your B2B Marketing Team Must Have

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. A great article in Ad Age, Four […]

Share
Read the full article →

B2B Marketers: Why Penguin is Still Ruining Your Website

How could something as innocent-looking as a penguin ruin your website? No matter where your business is located in the world? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO […]

Share
Read the full article →

← Previous Entries

Next Entries →