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LinkedIn Product and Services Pages Discontinued

  Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what […]

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Where in the Product Lifecycle is SEO?

If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started […]

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6 Reasons I Love Being a Marketing Consultant

  In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. Seventeen years later, here are some of the things I love […]

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The Death of Salesmen, Really

  This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. The sales man called and said something like, “You mentioned your client, […]

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Is Marketing Staffing Going the Way of IT?

  With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Just as the days of […]

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Is Gratitude a Niche Marketing Strategy?

  Adding the simple words “Thank You” to your business and marketing communication can go a long way. Unfortunately, it’s becoming more and more rare to hear these words. According to Dave Kerpen, author of Likeable Business, those who are grateful have less depression, envy, and grief. They earn more money and are healthier. Those […]

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7 Must-Have Skills for Today’s CMO

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. I met with several marketing professionals last night to discuss a pending CMO search. It was […]

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Does Your Website Have Performance Issues?

  Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. How well your website works also affects search engine performance. In Google’s recent algorithm changes, how quickly your website loads […]

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Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

  We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers? We need to simplify our marketing, tell more stories and use more visuals. 1. Simplify your […]

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My Favorite Trends to Watch in the New Year

Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. (And some are just plain fun.) Here are my top picks from the 2014 list: #5 Algae which is booming as an ingredient in many […]

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