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How to Increase Customer Loyalty through B2B Marketing

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Remove […]

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The Biggest Reason WordPress Websites Go Terribly Wrong

We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. Here’s one of the biggest. For most businesses, it doesn’t make good business sense to get a website developed in a proprietary platform that only the website […]

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11 B2B Website Mistakes and How to Avoid Them

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You don’t have a plan or strategy for your online and social media presence You […]

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When it Comes to Blog Post Length, Is More More?

My answer to the question, “How long should my blog post be?” has always been, “As long as it takes.” I took to the web to see if others think differently, and what I found surprised me. Most seem to concur that a good post answers a question or completes a thought or opinion with […]

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Why B2B Marketers Must Pull Up From Boring Product Marketing

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Buyers want more than a boring […]

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Discipline and a Plan Are Keys for Success in Content Marketing

Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Know your audience As with all […]

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Why CMOs and CIOs Are Different and How to Bridge the Gap

  I am a CMO who has worked with CIOs my entire career. In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing […]

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CMO Influence Rises But Most Are Still Not Social Media Ready

According to IBM’s new Global C-Suite Study, CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital […]

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A Social Media Strategy for B2B Marketers

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media. Here is why they are wrong. People have readily adopted social media – they are “there,” […]

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Do LinkedIn Endorsements Drive You Crazy?

Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? If you answered “Yes” to these questions, read on and watch the video in this post to find out how to fix these issues. […]

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