One of the important roles for Chief Marketing Officers (CMOs) in business-to-business (B2B) marketing is to ensure consistent and effective communications throughout the organization. As Chief Marketing Officer (CMO) for your organization, you should be influencing if not creating the presentations that are done by different stakeholders, whether the pitch is for sales, marketing, fundraising or customer service. I recently […]
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In January I facilitated a panel discussion on marketing during a recession in my ProVisors Distribution and Manufacturing affinity group. As we prepared for the panel discussion, we looked for studies on what works for marketing in a recession. One of the panelists, Brian Hemsworth, President of ad agency Newman Grace, found some research that suggested that increased investment in marketing […]
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