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Be a Strategic Planning Action Hero with Micro-Strategies

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership, presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. In a little over an hour, Dave gave the audience of strategic planners a new model for […]

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Blog with Discipline to Get Marketing Results

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. For those who write […]

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Market Like a Tiger in 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Merriam Webster defines tenacious as: […]

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Vote for Your Favorite 2010 Superbowl Ad

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If […]

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How to Use Google for Market Research

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “discipline and filtering” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong). We need to […]

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Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.

Many of us are pretty enamored with the television series Madmen, with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs. It’s so popular, fashion designers are incorporating elements of the show’s costumes into their […]

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Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid

What is Inbound Marketing and why is it important to B2B marketers? A couple of years ago, my answer to this question would have been, “I have no idea.” Today I’m certified in this specialty. Why did I do it? Why should you  consider Inbound Marketing in your 2010 marketing programs? Inbound Marketing Is… …the […]

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Critical Elements of the One-Page Marketing Plan

Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be Specific, Measurable, Achievable, Realistic and Timely. […]

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Tenacity is Key When Marketing Clean Technologies

I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Yesterday I attended the CalTech/MIT Forum to hear Dr. Nathan Lewis speak on the need for clean technology and participate in a panel discussion on clean technology.  He talked about global energy demand, the problems of CO2, sources of renewable energy, and […]

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Create a 1-Page Marketing Plan

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want […]

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