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11 Reasons Why You Need a Facebook Company Page

Are you on the fence about a Facebook company page for your business? I’m still hearing  a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. 1. Your […]

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4 Marketing Trends to be Thankful For

If there’s anything constant with marketing in the last ten years, it’s change! Buyers have changed the way they buy. Sellers have to change the way they sell. Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update […]

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Improve Service with a Customer Touch Point Map

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or […]

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7 Questions to Ask When You Hire a Marketing Consultant

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” the consultants said, “Err, we don’t  do anything…”? In the past, the label “consultant” designated someone who provided advice to businesses and organizations, but did not implement […]

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How to Optimize LinkedIn Profile Website Links

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn […]

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Social Media: Leverage Technology, But Be Human!

I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. It’s about how to use technology as a tool to make marketing easier. The message about leveraging technology has been valid the entire time – it’s the technology that has changed. Earlier (2000) my presentation was about having […]

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Crticial B2B Marketing Actions for the New Normal

I recently did a presentation to a group of managers called Marketing: The New Normal, in which I discussed what marketing action must be taken in the “new normal.” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. 1. Understand the paradigm shift from a seller’s world […]

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1-Page SWOT Analysis with Action Items

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned […]

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What to Do When the Social Media Horse Has Already Left The Barn?

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. The […]

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Trade Show Trends B2B Marketers Need to Know

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and […]

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