}

8 Social Media Marketing Ideas for Your Trade Show Exhibit

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites […]

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Does Your B2B Sales Team Dominate LinkedIn?

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and  the […]

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B2B Marketers – Has Your Online Content Been Copied?

Marketers need to understand their rights – and how to take action – when their online content gets copied. During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a  program called www.copyscape.com. I ran some of my website pages through the program and found that […]

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From Subliminal Madmen… …to Lead Nurturing? Really?

There’s  a new normal in marketing, and if you want to be successful and get results from your marketing, it’s important to understand how things have changed. Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Because the Internet has changed the way people buy, marketers […]

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What is Marketing? Better Yet, What is it NOT?

Sometimes I’m surprised that people ask the question, “What is Marketing?” Here are some of my favorite definitions and distinctions about what marketing does. One way to begin to answer this question is to ask, “What is marketing not?” Marketing is not graphic design, advertising, PR or sales. A good distinction between sales and marketing […]

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B2B Marketers: What’s Your Foot-in-the-Door?

There’s something your customers and prospects need – badly – and you have the solution. But, they may not even know what they need. The answer might be your “foot-in-the-door.” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) […]

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B2B Online Marketing Content: How Much Should You Give Away?

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” The answer comes down to three questions B2B marketers can […]

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Why Product Launch Plans Need to Include Social Networking

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. My first question was“How well are you connected to thought leaders in your industry?” Their answer?“We haven’t done much – […]

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Marketing Case Study: How I Got Results from LinkedIn

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers.  Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson’s workshop at Confab on the topic. I was so impressed by Chris that I arranged […]

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Will the Real LinkedIn Search Results Please Stand Up?

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. But, if you want to see who performs at […]

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