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When Is It Time to Hire a Part-Time CMO?

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? I prepared a list of “trigger points” – events or situations that would trigger a need for an outsource or interim CMO. The organization […]

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What Can a Outsource CMO Do for Your Startup Company?

More startup businesses are adopting a model of outsourcing certain business functions such as  marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee. What can an Outsource Chief Marketing Officer (CMO) do for your startup? 1. Validate […]

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3 Ways to Be More Relevant on LinkedIn

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. How […]

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What Does Your Marketing Say about Your Company?

Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Here are some questions to […]

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SEO: Do MetaTags Matter for Search Engine Performance?

SEO technology is fast-moving and ever-changing, the industry is a highly fragmented and full of new folks entering it to “get rich quick,” so it’s no wonder it’s hard to learn the truth about SEO. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. […]

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SEO: Can Your Website Provider Tell His ALT Tag from His Anchor Text?

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search […]

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B2B Website Technology: Why I Say, Proprietary-Smietary

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. I get […]

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3 Big Reasons B2B Marketing Content is Key

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? 1. People want […]

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How to Blog: What Blog Categories Should I Create?

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Here are some tips on how to set up your categories from the beginning so that you […]

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Pros and Cons of Outsourcing Your Marketing

Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Outsourcing your marketing is not right for every business. There are advantages and disadvantages of outsourcing. Here are some pros and cons: Outsourcing Marketing – Pros Senior-level marketing expertise – make sure your […]

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