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4 Ways Pinterest Secret Boards Benefit B2B Marketers

I’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others. While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest […]

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Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” With changes made by other […]

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A Trip Down the Online Bait and Switch Rabbit Hole

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. But when I log in to your form and provide my name and email address, you […]

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Anyone Can Create a Facebook Page Using Your Brand

Did you know that Facebook will allow anyone to create a Facebook Company Page? With someone else’s – maybe your – brand? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can […]

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Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

Let me be really clear – this is not a photo of my kitchen sink! I’m using it to make a point – the home page of most websites is crammed with everything the owner or management team can think to put on it – and then some, including the kitchen sink! But, when it comes to […]

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I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”?  The word wheelhouse refers to a baseball […]

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More Marketing Will Be Outsourced in 2013

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors,  71% use a mix of outsource […]

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Is Your Social Media Marketing Plan SMART?

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” Just as with marketing […]

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If There’s One Thing Constant About Marketing, It’s Change

If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years. To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. Why has […]

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What is the Right Mix of Full-Time and Outsourced Marketing Staff

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and […]

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