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Should You Staff Your Trade Show Exhibit with Booth Bimbos?

My answer to the question is “Yes, but not just because sex sells.” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells. Well, it may not close […]

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6 New Ideas for Your 2013 Marketing Plan

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. (Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Now is a good […]

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LinkedIn Video: How to Use Endorsements and Manage Skills

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.  

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Are QR Codes Redonkulous for B2B Marketing?

I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. “The QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed. […]

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Does Your Marketing Consultant Have Bench Strength?

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Some businesses think that to get marketing jobs done, they need to hire a firm with staff.That comes with overhead from staff that has to be kept busy and payroll […]

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Top B2B Content Marketing Tactics for 2013

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? 1. Infographics, licensed syndicated content, mobile applications and gamification are […]

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B2B Marketers to Spend More on Content Marketing in 2013

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Here I must make my usual side note comment […]

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B2B Marketers: Why You Should “F” Your Website Content!

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” The format […]

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Are LinkedIn Endorsements Too Easy?

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. Endorsements allow you to endorse […]

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B2B Marketers: How to Use LinkedIn Endorsements

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post. Why Did LinkedIn Add Endorsements? […]

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