}

Four Things to Add to Your Marketing Plan

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Write a creative marketing persona that describes each type of customer that buys […]

Share
Read the full article →

Why I Hope the IPO Doesn’t Ruin Twitter

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description. It tied what at the time appeared to be a weird new social media […]

Share
Read the full article →

3 Reasons Headlines Matter on Your Website or Blog

Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1. Headlines offer a way for visitors to more easily scan and navigate your content. You’ve probably heard […]

Share
Read the full article →

B2B Marketers Must Be Transparent to Build Trust

Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. He talked about the many revolutions technology is creating (see […]

Share
Read the full article →

The Social Media-Savvy Millennials Are Coming

In a few years, almost half of your workplace will be made up of millennials. Here is a great infographic that describes some of their characteristics in the workplace. Interestingly, flattery, feedback and a collaborative environment appeal to millennials. So does social media, and you may be able to leverage their knowledge and skills to […]

Share
Read the full article →

Number One Press Release Don’t – Don’t Write Too Much

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle). In my opinion, the number one “Don’t” is writing too much in one release. Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about […]

Share
Read the full article →

Is Your Social Media Consultant an Expert or a Wannabe?

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. Yet there are a lot of self-professed social media “experts” out there. Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts […]

Share
Read the full article →

How I Find Royalty-Free Images for My Blog Posts

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) only use images for which the author has provided express use permission and 2.) to provide proper attribution with the use. When I write a blog post, I go to Flickr to search for a photo […]

Share
Read the full article →

5 Signs You’re Buying SEO Snake Oil

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in […]

Share
Read the full article →

Why B2B Marketers Need to Play Moneyball

Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. I loved it and drew some parallels with B2B marketing. Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting […]

Share
Read the full article →

← Previous Entries

Next Entries →