Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website.
A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You post relevant documents, images, videos on content-sharing sites. You push out news about you and your company using online press releases that have keyword rich links back to your site. You optimize your RSS feed.
All that activity, content, conversation point back to your website and blog. Traffic soars. More people find you online. Life is good!
It’s time to feed the online marketing machine!