B2B Marketing blog from CMO for Hire Jennifer Beever

Best Day to Send B2B Email Marketing Campaigns

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the [...]

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Here are some examples of marketing strategies [...]

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How Dynamic is Your Marketing Consultant?

Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?
Some of the key variables to getting [...]

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Takeaways from Rock Stars of Strategic Planning

I attended the Association for Strategic Planning’s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.

Here are some of [...]

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Be a Strategic Planning Action Hero with Micro-Strategies

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership, presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. In a little over an hour, Dave gave the audience of strategic planners a new model for [...]

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Blog with Discipline to Get Marketing Results

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. For those who write [...]

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Market Like a Tiger in 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.

Merriam Webster defines tenacious as: 1 [...]

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Vote for Your Favorite 2010 Superbowl Ad

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people.
Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If [...]

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How to Use Google for Market Research

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “discipline and filtering” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong). We need to [...]

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