What Does Occam’s Razor Have to Do with B2B Marketing?

by Jennifer Beever

Marketing ExecutionThe principle of  Occam’s Razor is key to getting your marketing done faster, so that you can realize quickly results from your effort.

Occam’s Razornoun \ˈä-kəmz-\

a scientific and philosophic rule that entities should not be multiplied unnecessarily which is interpreted as requiring that the simplest of competing theories be preferred to the more complex or that explanations of unknown phenomena be sought first in terms of known quantities (Merriam Webster)

In the book Professional Services Marketing, co-authors Mike Schultz and John Doerr write that marketers should take Occam’s Razor into consideration. Their point is that, when it comes to marketing, keep it simple so you can get things done.

Rather than collaborating with ten people, collaborate with three.Rather than a 6-color process, use 4-color. Instead of doing four rounds of design revisions, do two. Shultz and Doerr write that marketers should focus on the prize or the end result of marketing, such as “Will this marketing piece attract visitors to our trade show booth?” not the design details such as, “Do we have the right shade of green?”

Today more than ever, you need to execute your marketing fast. If you get bogged down in design details, it will take too long to get results. I often look for the 80% mark on a project as a sign that the project is done. Having that attitude helps complete websites, print pieces, and other marketing much faster than if I allow the team to get bogged down in details.


{ 2 trackbacks }

B2B Marketers: The Devil IS In the Details! — NewIncite
June 14, 2012 at 11:26 am
So Your Ad Agency Got an Award. Now What? — NewIncite
April 19, 2013 at 10:23 am

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