Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices.
Websites programmed with older technology platforms and methods often don’t perform as well as those created or updated with new technology and methods. They also don’t scale between desktop and mobile devices – something that is very important as more and more people use their smartphones and tablets to search for solutions online.
Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. If your site is designed well with strategic content, those qualified buyers are more apt to browse other pages on your site and come back for more.
Websites that are linked to from social media sharing sites perform better in search results. The more others share about you and your content, the better your website performs. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared.
So if your site is more than five or six years old, it’s probably time to upgrade. Make sure when you do so, you get a “responsive” design that adapts to viewing on multiple devices. You can also create a separate mobile compatible version of the site, but make sure it has proper coding so that it doesn’t degrade your main website search performance.
If you need help upgrading your website and getting found online, contact New Incite today. We provide website audits, updates including writing new content, programming and testing, and social media set up and ongoing messaging.
Flickr Photo by Johan Larsson, Some Rights Reserved
