}

Do You Have a Marketing Plan for 2010?

If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips Keep it simple. Marketing plans don’t need to be elaborate. If you have the essential elements, the […]

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Does Your Marketing Convey Your Values?

This year I was introduced to a great resource: Mark Lefko of The Lefko Group, a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. I downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles […]

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5 Steps for Brainstorming Your Marketing Plan

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic […]

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How Live Blogging Makes You a Better Blogger

I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to […]

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Is Your About Us Page First or Last?

In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline, I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al.  The exercise made me think of an issue I’ve seen on a lot […]

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Trust: Get It, Measure It, Grow It Online or Offline

I just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for […]

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5 Secrets of Creating Successful Marketing One-Sheets

[Updated by the author Nov. 8, 2011: more one-pager samples at the end!] One of the networks I belong to, ProVisors, advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. (See samples at the end of this post.) These one-sheets are important, because in […]

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How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. But in today’s marketing world of “lead nurturing,” […]

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Does your Headshot Paint a Thousand Words?

In talking to my graphic designer, Trish Weber, we stumbled upon the topic of tips for taking great business photos for marketing purposes. Many business people are more casual than ten years ago, but I thought this would be helpful for those of you who want to put your best foot forward. Men If business […]

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Quit Yer Pitchin’

This week I got a direct message as a result of following someone on Twitter. It said something like, “Thank you for following me. I look forward to reading your tweets. If you need my XYZ services, I would be happy to help. Visit my website, www.XYZ.com.” It was nice to get a thank you, […]

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