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B2B Marketer – Look Before You Leap

by Jennifer Beever on May 9, 2012

Market Research before You JumpAbout to jump off and launch a new product or service? You should “look before you leap,” and do some market research.

Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. You don’ t have to spend that much or take months or a year in research. Just take a pragmatic look at the opportunity before you start marketing. Here are some of the things you should look at:

1. What research already exists about the product or service you are launching?

2. What do your existing customers need or want around this product or service?

3. Who are your competitors in the product or service space?

4. How are your competitors positioned? What are their prices? Their market share?

If you are launching into an existing industry, there may be a lot of market research already that you can access. If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms.

My point here is do the research. By looking before you leap, you will have a better chance of success with your marketing.

New Incite provides pragmatic research and analysis for B2B product or service launches. Contact us today for more information about our market research and analysis services.

 

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