In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” Watch the video to better understand this little nuance in LinkedIn.
Are you performing the way you’d like on LinkedIn? Are you surprised by the results you see when you see true LinkedIn results by keyword?