Workshop: Mastering LinkedIn, A Practical Approach


LinkedIn is the #1 business-to-business social network, with over 300 million users. Over 90% of corporations and many small and medium business owners search for people with the skill sets they need on LinkedIn. LinkedIn has added many new features in recent years, including LinkedIn Company Pages and the ability to blog on LinkedIn and reach all your contacts.

Register for the Mastering LinkedIn, A Practical Approach workshop now.

January 23, 2015, 9:00 AM to 11:30 AM in Encino, California

Attendance is limited to 15 people. The workshop will last for two hours, with continental breakfast served at 8:45 AM and some time reserved at the end for discussion and wrap up.

This workshop is designed for business owners and professionals who need to understand from a practical viewpoint how to generate results on LinkedIn with a minimum of time and effort.

Prior to the workshop, attendees must have an existing LinkedIn account, be able to log in to LinkedIn and at least have a partial profile set up with name, title and experience information. The workshop will answer these common questions:

  • How do I set up my LinkedIn profile right to get results?
  • How to can I protect my privacy and avoid LinkedIn time-wasters?
  • How can I get business from LinkedIn?
  • Should I set up a Company Page on LinkedIn?

LinkedIn, A Practical Business Approach is a 3-hour workshop chock full of information, strategy, and how-to’s that will help you increase your network, improve your level of engagement with your contacts, and actually get business on LinkedIn. In the workshop, you will learn:

  1. The essential elements you need to make your profile complete
  2. How to get found when businesses search for your skills on LinkedIn
  3. How to protect your privacy on LinkedIn
  4. Techniques to get found when businesses search for your skills
  5. How to manage LinkedIn email and messages
  6. Strategies for how and to whom to connect
  7. How to give and get endorsements and recommendations
  8. How to join groups, participate in discussions, and generate leads
  9. How to set up a LinkedIn Company page
  10. Answer the question of whether or not to pay for premium service
  11. Learn about the possibilities of LinkedIn ad campaigns
  12. Learn how to blog on LinkedIn

The price for the workshop is $179 per person. The workshop is limited to 15 attendees, to ensure that everyone gets their questions answered. Register for the workshop using Eventbrite now.