Why Outsource Your Marketing?

Benefits of Outsource Marketing

  • Eliminate your cost of employing marketing personnel
  • You don’t have to manage marketing staff
  • You get a senior-level marketing professional
  • You get an outside viewpoint
  • You get a team of experts that fit your industry

Outsource Marketing Cost Analysis – Outsource at Half the Cost

When smaller businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If the business can afford a mid- or even senior-level marketing employee, they have to include benefits and perhaps bonus costs as part of their expense.

By comparison, outsource marketing resources don’t require a full-time salary and certainly don’t require benefits or other overhead. Outsource resources may work on a retainer, hourly, or project basis, with costs that may range from $2,000 to 8,000 per month for a senior-level professional ($24,000 – 96,000 per year), depending on the amount and type of work that needs to be outsourced.

If we conservatively estimate benefits at 35% of salary and a 30% bonus, costs are as follows:

Experience Salary Benefits (35%) Bonus (20%) Annual Total
Entry $40,000 $14,000 $8,000 $62,000
Middle $75,000 $26,250 $15,000 $116,250
Senior $120,000 $42,000 $24,000 $186,000

A cost scenario for working with an outsource marketing firm might be as follows:

Senior-Level Pro. Monthly Fee Months Annual Total
Hourly, Retainer, or % of Project $2,000 – $8,000 12 $24,000 – $96,000