Why Outsource Your Marketing?
Benefits of Outsource Marketing
- Eliminate your cost of employing marketing personnel
- You don’t have to manage marketing staff
- You get a senior-level marketing professional
- You get an outside viewpoint
- You get a team of experts that fit your industry
Outsource Marketing Cost Analysis – Outsource at Half the Cost
When smaller businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If the business can afford a mid- or even senior-level marketing employee, they have to include benefits and perhaps bonus costs as part of their expense.
By comparison, outsource marketing resources don’t require a full-time salary and certainly don’t require benefits or other overhead. Outsource resources may work on a retainer, hourly, or project basis, with costs that may range from $2,000 to 8,000 per month for a senior-level professional ($24,000 – 96,000 per year), depending on the amount and type of work that needs to be outsourced.
If we conservatively estimate benefits at 35% of salary and a 30% bonus, costs are as follows:
| Experience | Salary | Benefits (35%) | Bonus (20%) | Annual Total |
| Entry | $40,000 | $14,000 | $8,000 | $62,000 |
| Middle | $75,000 | $26,250 | $15,000 | $116,250 |
| Senior | $120,000 | $42,000 | $24,000 | $186,000 |
A cost scenario for working with an outsource marketing firm might be as follows:
| Senior-Level Pro. | Monthly Fee | Months | Annual Total |
| Hourly, Retainer, or % of Project | $2,000 – $8,000 | 12 | $24,000 – $96,000 |
{ 8 trackbacks }