I got an inkling that all was not right in the web development and SEO world in 2008. I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing!
Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. I got bids for $4,000, then $7,000 for the update alone. Hmmm. I called my web dev/SEO guru and asked, “Mark, if I’m not mistaken, to update this site we need to do steps 1, 2, 3 and 4, test everything and then flip the switch, correct?” He said, “Yes!” I said, “How much would that cost?” He said, “$400.” Eeeesh! A 10 x markup from the other guy? Are you kidding me?
I started directed successful web site and SEO in 1998 (among other marketing), when I first worked on a client’s web site. At that time, there were very few SEO experts out there. I rolled up my sleeves, learned SEO, instructed the web developers involved with my clients, and we got fantastic results. From this experience and in part because I spent 14 years in the software industry prior to founding New Incite, I understand SEO and web development technology!
In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. I said, “Now there are more good SEO companies out there, I can partner with them and focus on strategic marketing, marketing planning, execution/project management and results tracking!”
But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money. There are too many new web development and SEO companies who got into the business because they saw the need, but:
- They see web dev and SEO as a money-making business only – not a win-win for both their company and their clients.
- They learned SEO when they got in but they haven’t kept up with best practices and they’re still proposing old tactics – I kid you not!
- They’re specialists in something else (graphic design, IT services, publishing) and have added or moved to web development and SEO as a cash cow that they pay lip service to but are not experts in!
So, share your war stories – have you or your clients ever been ripped off on web development or SEO?