Marketing Articles
Marketing articles written by New Incite are organized under the following topical areas:
Marketing Analysis and Planning
Branding – Collateral Materials
Web Sites, the Internet, and Online Marketing
Marketing Organizational Development
Marketing Results Tracking
Marketing Analysis and Planning
Keep Your Prospects HOT with Integrated Marketing
Between forty and eighty percent of leads are never followed up on. Read this article to find out how you can systematically stay in touch with your prospects and referral sources.
Email versus Snail Mail: Which is Better for Your Marketing?
Everyone is wondering which is better – email or snail mail. This article explores the pros and cons of both and offers a solution.
The Truth about Trade Shows: Nine Tips for Marketing Success
Most businesses don’t get a good return on their trade show investments. Read this article and learn nine tips that will help you achieve trade show success.
From Zero Defects to Zero Defections: A Marketing Plan for Customer Retention
Includes six steps for effective marketing to your customer base, printed in Pepperdine University’s Career and Business Journal, 1998.
To Build Your Marketing House, Start with a Strong Foundation
Read this article about the importance of building your marketing programs on solid vision, mission, and goals.
Why Plan Your Marketing?
Find out how marketing planning benefits your business.
Refocus for Marketing Success: How Software Companies can Increase Results in a Down Economy
This article describes six key aspects of a successful marketing program for software companies. Published in the Software Council of Southern California Scribe Newsletter, November 2002 issue.
Plan for Networking Success (PDF – 53k)
Published in the ProVisors (formerly PNG) 4th Quarter 2002 Network News, this article addresses the importance of marketing planning for the service professional. (PDF Format)
Branding – Collateral Materials
The Power of Testimonials
This article describes testimonials, one of the most powerful marketing tools, including how to get them and make sure they contribute to your marketing success.
Why Invest in a Logo?
Learn about the benefits of creating and using a professionally-designed logo.
FAQs about Newsletters
Find out answers to frequently asked questions about effective newsletters.
Web Sites, the Internet, and Online Marketing
Managing Your Web Development Project
An article on how to avoid the painful project pitfalls of creating a new or updating an existing web site.
Marketing Organizational Development
Is Your Business Selling in Spite of Itself? The Case for Outsourcing Your Marketing
Read this article to learn why outsourcing your marketing can save you money and reap big benefits.
Is Your Company’s ‘Body Language’ Crippling Your Marketing Message?
Read this article to learn how you can improve your marketing return on investment by getting the whole company involved.
Why Can’t Sales and Marketing Just Get Along?
Read this article to learn about a common problem that plagues many companies & and how to solve it.
Marketing Results Tracking
Marketing Metrics: How to Track Return on Your Investment
Article on how to track and analyze data essential for effective marketing planning, appeared in Scribe Online, a publication of the Software Council of Southern California, December 2000.
