LinkedIn Resources

Are you researching ways to make your LinkedIn profile generate more results and get you and your company found online? The list below includes links to a number of blog entries from the B2B Marketing Traction Blog by Jennifer Beever of New Incite. Read on for some case studies, and LinkedIn How-To’s (including a video on how to optimize your three website links on your profile!).

Don’t hesitate to call Jennifer at 818-347-4248 should you have questions about LinkedIn! If she doesn’t know the answer she will find out!

Video Blogs

Will the Real LinkedIn Search Results Please Stand Up? April 5, 2011, video blog entry on how LinkedIn searches default to showing results relevant to you. This video explains how to find out exactly where your profile comes up when searching by keywords.

How to Optimize LinkedIn Website Links. October 30, 2011, video blog entry on how to do a little-known optimization of the three links you can have on your profile. Watch the video (under three minutes) and this will take you under five minutes to implement!

Blog Entries

Does Your B2B Sales Team Dominate LinkedIn? June 15, 2011 blog entry that includes six things you need to do to get your sales team to dominate LinkedIn for keyword or keyphrase searches for your products or services.

Marketing Case Study: How I Got Results from LinkedIn. April 14, 2011 blog entry on how my profile on LinkedIn evolved and grew and eventually made my phone ring with inquiries from people who found me on LinkedIn.

Does LinkedIn Make Your Phone Ring? February 17, 2011 blog entry on what to do to get results from LinkedIn. Includes a link to a blog about how to figure out what your LinkedIn member number is. (Were you one of the first million users? First 5 million?)

4 Reasons to Get Recommendations on LinkedIn First. January 24,2012 blog post on the reasons to get recommendations on LinkedIn first.