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5 Marketing Things to Stop Doing and 5 to Start

by Jennifer Beever on February 3, 2012

Marketing Do Not DoWhen it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great, Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Here are some marketing things to stop doing and some you should start.

What Marketing Things You Should Stop Doing

(Because doing the same thing over and over again and expecting different results is the definition of insanity.)

  1. Stop anything that doesn’t yield results.
  2. Stop pay-per-click ads – your money could be better used elsewhere.
  3. Stop paying for SEO (search engine optimization). Spend it on content.
  4. Stop using proprietary platforms and technology for your website.
  5. Stop running those ads/attending trade shows just because you always have.

What Marketing Things to Start Doing

  1. Start understanding your customers – create marketing personas and use them.
  2. Start tracking engagement of prospects and customers.
  3. Start tracking conversions of prospects-to-customers.
  4. Start becoming a part of the social media conversation.
  5. Start creating great content, including a company blog and videos.

What’s on your marketing do and don’t lists?

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Best of B2B Marketing Zone for February 3, 2012 « Sales and Marketing Jobs
February 4, 2012 at 3:10 pm
B2B and Small Business Miscellany for February 10, 2012 | BizCompare.com
February 21, 2012 at 10:01 am

{ 4 comments… read them below or add one }

Wendy Offshack February 6, 2012 at 12:33 pm

Hi again… big question for you… what is a CMO? I don’t know!

Jennifer Beever February 8, 2012 at 11:14 am

Hi Wendy,

In my case CMO stands for Chief Marketing Officer! Thanks for asking. I will have to make that more clear on the site. After all, there are Chief Medical Officers, etc.!

Internet Marketing April 15, 2013 at 1:54 am

Everything becomes less clear when you enter grey hat territory.
Those small business owners thought that a superb eye catching website which
has several kind of valuable feature that can easily provide their products in front of their visitor is the
prime criteria to get effective visitors. So, how do you identify black hat
SEO methods so you’re sure to avoid them.

Jennifer Beever April 15, 2013 at 10:09 am

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