Comments on: Bye Bye, Advertising Madmen. Hello, Marketing Nurturers. http://www.newincite.com/marketing-strategy/bye-bye-advertising-madmen-hello-marketing-nurturers/ Don't Leave Your Marketing to Chance Thu, 02 Feb 2012 08:10:15 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: B2B Marketing Trends I’m Thankful for | NewIncite http://www.newincite.com/marketing-strategy/bye-bye-advertising-madmen-hello-marketing-nurturers/comment-page-1/#comment-8434 B2B Marketing Trends I’m Thankful for | NewIncite Wed, 23 Nov 2011 20:59:08 +0000 http://www.newincite.com/?p=364#comment-8434 [...] traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers!)- we no longer need so many crafty creatives designing messages in their ivory towers and charging [...] [...] traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers!)- we no longer need so many crafty creatives designing messages in their ivory towers and charging [...]

]]> By: Trish Weber Hall http://www.newincite.com/marketing-strategy/bye-bye-advertising-madmen-hello-marketing-nurturers/comment-page-1/#comment-14 Trish Weber Hall Sun, 31 Jan 2010 01:26:39 +0000 http://www.newincite.com/?p=364#comment-14 Thanks Jennifer for these insightful articles. Hail to the nurturer's! Thanks Jennifer for these insightful articles. Hail to the nurturer’s!

]]> By: Jamei Favreau http://www.newincite.com/marketing-strategy/bye-bye-advertising-madmen-hello-marketing-nurturers/comment-page-1/#comment-13 Jamei Favreau Tue, 26 Jan 2010 07:18:46 +0000 http://www.newincite.com/?p=364#comment-13 For the most part they are out. They have their place in a small number of households but not in the majority when you can block ads, use a DVR and get information from almost any source you want. Really it depends on how tech savy you are and who your crowd is. I still have an aunt who is NOT online and she is an attorney. Still Gen X and Gen Y are changing how things are done. You still need them just not at every corner. For the most part they are out. They have their place in a small number of households but not in the majority when you can block ads, use a DVR and get information from almost any source you want. Really it depends on how tech savy you are and who your crowd is. I still have an aunt who is NOT online and she is an attorney. Still Gen X and Gen Y are changing how things are done. You still need them just not at every corner.

]]> By: Maria Pergolino http://www.newincite.com/marketing-strategy/bye-bye-advertising-madmen-hello-marketing-nurturers/comment-page-1/#comment-9 Maria Pergolino Mon, 25 Jan 2010 06:48:58 +0000 http://www.newincite.com/?p=364#comment-9 I think there will always be a place for "madmen", especially in the B2C world. But for B2B marketers, lead nurturing is where it's at. I thought you might enjoy my post that explains the difference between closed loop and drip marketing campaigns - http://blog.marketo.com/blog/2009/07/the-difference-between-drip-marketing-and-closed-loop-marketing.html Also, for those just getting started there is a workbook that you can download (without sharing your personal information like email or name) www.marketo.com/dg2-lead-nurturing I think there will always be a place for “madmen”, especially in the B2C world. But for B2B marketers, lead nurturing is where it’s at.

I thought you might enjoy my post that explains the difference between closed loop and drip marketing campaigns – http://blog.marketo.com/blog/2009/07/the-difference-between-drip-marketing-and-closed-loop-marketing.html

Also, for those just getting started there is a workbook that you can download (without sharing your personal information like email or name) http://www.marketo.com/dg2-lead-nurturing

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