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Why B2B Marketers Need to Market Like a Bunch of Babies

by Jennifer Beever on October 31, 2014

Market like BabiesI was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies.

We need to market like babies, because after a few years, we can begin to think we know it all. Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ Is the Wrong Question. Davies’ point is that because SEO is ever changing, you have to approach solutions as if you don’t know everything.

In some circles, they call this the beginner’s mind. I love this idea. If you think about trying to approach everything – life – with the beginner’s mind, it means that we really cannot judge other people, places and things. We need to look at the world in a fresh way, on a moment-by-moment basis.

In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. I am less apt to judge businesses or people or situations using the beginner’s mind.

I am a marketing expert and in particular an online marketing expert. But what I and other “experts” need to remember is that we don’t have all the answers.

“ ‘The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,’ writes the neurologist Daniel Levitin.” — p. 40, Malcolm Gladwell, Outliers

Do I have answers? Yes. Do I have all the answers? No, but I know how to find them through research and creative brainstorming.

If you want fresh, new marketing ideas for your old or new business, contact New Incite today. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue.

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Marketing like a bunch of Babies | Luke Smith
November 3, 2014 at 12:38 am
Marketing like a bunch of Babies | Litha Smith
February 24, 2015 at 3:40 am

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Jennifer Beever November 7, 2014 at 10:18 am

Luke, thanks for the shout out. I’m glad you agree with this concept of approaching each marketing project with a beginner’s mind.

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