You see, what most businesses do is just show up.
Then they go home.
They don’t plan strategically. They don’t have a special offer or promotion. They are not launching a new product or service.
I get it! Trade shows are hard! You scramble around getting your exhibit and brochures shipped on time, you get the right people in the booth, they spend long hours on their feet with a smile plastered on their face. When they get home and back to the office, their family needs attention, and they are playing catch-up with work meetings, phone calls and emails. To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.
If you do commit to a show, I encourage you to do it right. You’re spending at least $15,000 – $20,000 just to show up. Invest in pre-show campaigns to invite more people to see your exhibit. Once they engage with you at the show, keep that conversation going with post-show campaigns. Connect with them on social media. Offer free, valuable content. Call them, email them, send them something in the mail. Invite them to a webinar. Spending 10 – 30% more on your trade shows has a big impact. A trade show done right can have a huge return-on-investment (ROI).
For help with your trade show strategy and campaigns, contact New Incite today. We can help you increase your ROI.
Get more trade show ideas from my previous post, Trade Show Tricks to Maximize ROI.