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3 Big Reasons B2B Marketing Content is Key

by Jennifer Beever on July 18, 2012

3 Reasons Marketing Content is KeyB2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

Why is content relevant to your industry and the products and services you provide so important?

1. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more.

2. Most Internet users skip paid ads and look at organic search results. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.

3. Good content is transparent, helpful and valuable to your prospects. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects. Don’t use SEO tricks in a effort to attract qualified prospects to your site.

New Incite creates content for clients that want to get found online. Contact us today about our how we can help you.

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