Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it.
1. Fax. Yes, there is a good chance your logo will be faxed. (Still.) Do all the logo elements come through on a fax? Can you read the company name or other words on the logo?
2. Copy. Same as fax. Make sure you can identify the logo graphic and read any text.
3. Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Some parts of a horizontal logo can become illegible in a thumbnail. Read my previous post on this, Why a Square Logo is Better for Online Marketing.
4. Promo items. Will you have the logo embroidered on shirts? Imprinted on giveaways for trade shows? Make sure your logo will transfer to these formats.
5. Signs. Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it?
6. Your audience. Does your new logo appeal to your customers? Prospects? Some companies are crowdsourcing logos and other designs through social media. That’s one way to go. At the least you can show the new design to a few select customers and partners. Get their feedback before you launch.
7. Your company. Last but not least, does your new logo reflect your company? Your values and your culture?
What other tests should be run on logos? Feel free to comment below.
If you need a new logo design, contact New Incite today. We’ve designed dozens of logos and can step you through the process: from concept, to design, to testing, to launch!