Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.
It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Post-show blogging and YouTube videos were most effective.
Mike and Nik presented some very creative promo ideas – here is a list of highlights:
- The first 25 people to visit a booth get something free.
- Take photos of booth and booth staff and send to Twitter via a utility like TwitPic.
- If you’re launching a product at a show, extend the launch reach with social media video and photos.
- Create a micro site for your presence at a show.
- Update Facebook company page live from show (automate by forwarding Tweets to FB).
- Include the booth number and show name in all messages so it’s easy to find you.
- Create a LinkedIn Group for the show.
- Link to your show and product launch press releases from the trade show LinkedIn Group Discussion.
How have you used social media at trade shows?