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8 Social Media Marketing Ideas for Your Trade Show Exhibit

by Jennifer Beever on June 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Skyline Trade Show Social Media

It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Post-show blogging and YouTube videos were most effective.

Mike and Nik presented some very creative promo ideas – here is a list of highlights:

  1. The first 25 people to visit a booth get something free.
  2. Take photos of booth and booth staff and send to Twitter via a utility like TwitPic.
  3. If you’re launching a product at a show, extend the launch reach with social media video and photos.
  4. Create a micro site for your presence at a show.
  5. Update Facebook company page live from show (automate by forwarding Tweets to FB).
  6. Include the booth number and show name in all messages so it’s easy to find you.
  7. Create a LinkedIn Group for the show.
  8. Link to your show and product launch press releases from the trade show LinkedIn Group Discussion.

How have you used social media at trade shows?

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